Master of Science in Marketing and Sales for Christian Organizations

Introducing our Management Training Program, aimed at providing managers with an in-depth understanding of Christian core values and Sales. This program is designed to empower you with essential tools for effective decision-making and the development key managerial competencies. Participants will learn craft innovative strategies that align with current organizational objectives, fostering transformative impact and enhancing competitiveness and efficiency. Join us to advance your professional journey and make a meaningful contribution to your organization.

Courses

Total Credits: 36

Core subjects: 9 credits

HUM 501 Academic Writing 3 Credits
RSM 502 Research Methods I 3 Credits
RSM 503 Research Methods II 3 Credits

Core Content Subjects for discipline: 12 credits

BUS 561 Market Research 3 credits
BUS 562 Seminar on Consumer Behavior 3 credits
BUS 563 International Marketing 3 credits
BUS 564 Communication and Public Relations
Strategies for Marketing 3 credits

Thesis Process:15 credits

RSM 504 Thesis I 3 credits
RSM 505 Thesis II 12 credits

Program Objectives

The Graduate in the Master of Science Degree in Marketing and Sales for Christian Organizations develops the following professional competencies to:

Identify the needs of the consumer or customer to adapt marketing and sales management to the needs of current markets.
Establish a link between the Mission and Business Vision aligned with the Marketing and Sales policies and strategies of the organization.
Define and establish markets, target markets and the respective methods of research and analysis of results based on the commercial policies and strategies established by the organization.
Plan and manage the marketing and commercial negotiation activities of the organization
Acquire the skills, knowledge and tools of planning, organization and management of the sales and marketing teams.
Develop the managerial skills that allow the creation and management of sales teams that generate added value to the organization.
Develop a Marketing and Commercial Plan, and apply it in the general context of a company or enterprise